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pre-launch Framing Hub

This folder is the working source for pre-launch marketability execution.

It exists to keep three things aligned:

  • category framing
  • proof and credibility assets
  • weekly execution cadence for a solo builder with side support

Use this folder when​

  • preparing investor/advisor updates
  • producing launch-facing messaging and content
  • deciding what evidence artifact to ship next
  • checking whether new copy drifts from canonical positioning

Folder map​

  • messaging-canonical.md: single source for positioning, ICP, pains, and exclusions
  • proof-asset-pipeline.md: pre-launch evidence outputs and delivery cadence
  • side-support-operating-rhythm.md: weekly workflow for founder + side helper
  • investor-readiness-checklist.md: minimal proof set expected before active fundraising

Guardrails​

  • Architecture and product invariants remain higher authority.
  • Marketing simplification is allowed; contradiction is not.
  • Proof claims should be linked to demonstrable assets where possible.