Founder + Side Support Operating Rhythm

Weekly cadence

1. Monday: founder dumps product updates, decisions, and open proof gaps
2. Tuesday: side helper drafts messaging/content artifacts
3. Wednesday: founder fact-checks, corrects claims, and signs off
4. Thursday: publish/send asset
5. Friday: review response data and refine next week angle

Role split

• Founder

• Owns product truth, risk claims, and final approval

• Supplies raw material and call insights

• Side support

• Owns copy quality, narrative consistency, and editing polish

• Converts internal detail into external-ready artifacts

Definition of done for each asset

• Uses canonical messaging language
• Names target audience and intended outcome
• Includes one proof reference
• Passes proofreading and consistency check